About Oakley’s

---

Founded in 2020 by Erin Jones, 

Oakley's Mercantile has grown into a welcoming little brick and mortar coastal cowgirl boutique, nestled in the heart of Dunedin, Florida.

Erin has lived in Alabama, Tennessee, and Texas, but was raised in Florida on the Gulf of Mexico. To this day she remains deeply rooted in her coastal community. 

Oakley's began from the culmination of Erin's love of the rustic Southwest, Southern hospitality, and Nashville glam, but with a laid-back, tropical feel. 

And, of course, the store was named after Erin's childhood hero, Annie Oakley, the famously skilled sharpshooter and folk heroine.

So, whether you’re headed out to a honky-tonk, a tiki bar, or you just want to tap into to your inner cowgirl, we’ve got you covered.  

We hope you’ll enjoy the Oakley‘s vibe! 

Our goal is to put some Yee-Haw in your step!  
That's why we're committed to being the #1 source for your go-to boots, favorite cowgirl hat, and a touch of that dazzle-dazzle that puts a smile on your face, no matter what the occasion. 

We also have our own line of OM gear

 so you can rep your favorite shop! 

In fashion, quality should never be a compromise.

We are committed to providing you styles that are well-built and will last through the wear and tear of your day. 

We carry tried and true brand names such as Ariat, Idyllwind, Wrangler, Montana West, Pendleton, Montana Silversmiths, Lane, and Old Gringo just to name a few.